The Ford Bronco® brand just opened its all-new Bronco build-and-price configurator, enabling customers for the first time the opportunity to visualize the color and material choices that reinforce the rugged nature of the Built Wild™ brand.
Read MoreBRING BACK BRONCO: THE UNTOLD STORY
On August 10, Ford will debut Bring Back Bronco, an eight-episode podcast series about the history of the Ford Bronco. Listeners can click here to listen to the trailer and sign up for notifications on their preferred podcast app when each new episode debuts.
Read MoreBRONCO RETURNS: FORD’S ALL-NEW OUTDOOR BRAND FEATURES ‘BUILT WILD’ 4X4 ADVENTURE VEHICLES, COMMUNITY, OFF-ROAD SCHOOLS
Bronco is back! Ford is introducing an all-new Bronco outdoor brand of Built Wild™ SUVs, a unique adventure community for owner and enthusiast engagement, and four off-road driving schools across the United States.
The all-new Bronco family includes a Bronco two-door, first-ever Bronco four-door model and all-new rugged, small SUV, Bronco Sport – the only domestic brand of SUVs with standard 4x4. Ford is revealing the all-new models at 8 p.m. EDT July 13 across Disney network channels National Geographic, ESPN, and ABC – as the Bronco reservation system opens.
Read MoreFORD TO DISCUSS RETURN OF LEGENDARY BRONCO WITH BOFA SECURITIES
The Ford team will provide details about the all-new Bronco family of vehicles, the only domestic brand of SUVs with 4x4 drivetrains as a standard feature. Ford has developed a new series of off-road vehicles to meet and anticipate needs of and create new experiences for the large group of customers who want rugged utilities, a part of the market where Ford does not currently have a presence.
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