Innovative program offers $10 per horsepower cash allowance toward the purchase of the new 2021 Dodge Durango (from dealer inventory) from Nov. 27 to Nov. 30, 2020
2021 Dodge Durango features new aggressive exterior styling, a new interior with a driver-centric cockpit, and the available 10.1-inch touchscreen with five-times-faster Uconnect 5 system
“Dodge Power Dollars” are available for 2021 Durango models (from dealer inventory) for a limited time from Nov. 27 to Nov. 30
This offer builds on the success of the "Dodge Power Dollars" for 2020 model-year Dodge vehicles, driving a higher year-over-year mix of premium trims (GT Plus, R/T and Citadel) and making the R/T Dodge Durango's trim the No. 1 selling trim in Q3 2020
Dodge//SRT has enlisted the Mayor of Muscleville Bill Goldberg to remind the Brotherhood of Muscle about the Black Friday exclusive offers
November 24, 2020, Auburn Hills, Mich. - Dodge//SRT is gearing up for Black Friday with the industry-exclusive “Dodge Power Dollars” program. For a limited time, Dodge is offering a $10-per-horsepower cash allowance toward the purchase of the new 2021 Durango.
From Nov. 27 to Nov. 30, 2020, customers across the United States who purchase any 2021 Dodge Durango from dealer inventory will get a $10-per-horsepower cash allowance.
"If you dance when you're the only one who can hear the music, does that make you crazy? I guess it depends on whether or not you're a member of the Brotherhood of Muscle," said Tim Kuniskis, Global Head of Alfa Romeo and Head of Passenger Cars – Dodge, SRT, Chrysler and FIAT, FCA – North America. "Because when you're a member of the Brotherhood and you hear that Dodge is offering its record-breaking Power Dollars on the 2021 Dodge Durango just now arriving in dealerships, you don't see crazy, you hear music, but only for four days. Is it crazy, even for Dodge? Maybe, but if you're not first, you're last."
This offer builds on the success of the "Dodge Power Dollars" program for 2020 model-year Dodge vehicles, driving a higher year-over-year mix of premium trims (GT Plus, R/T, and Citadel) and making the R/T Dodge Durango's trim the No. 1 selling trim in Q3 2020.
Durango
Model Horsepower Cash allowance
SRT 392 475 $4,750
R/T 360 $3,600
Citadel up to 360 up to $3,600
GT 295 $2,950
SXT up to 295 up to $2,950
Dodge//SRT has enlisted the Mayor of Muscleville Bill Goldberg to remind the Brotherhood of Muscle about the Black Friday exclusive offer.
Dodge Durango, the ultimate "no-compromise" SUV and the Charger of the three-row SUV segment raises the bar for 2021 with the new aggressive exterior styling, a new interior with a Challenger-inspired driver-centric cockpit, five-times-faster Uconnect 5 on the largest-in-class available 10.1-inch touchscreen.
The Challenger and Charger muscle car exteriors are reflected in the Durango’s new, aggressive exterior, which features a new front fascia, LED low/high projector headlamps, LED daytime running lamp (DRL) signatures, grille, rear spoiler, and wheels.
The Durango interior is significantly upgraded for the 2021 model year with a new performance-inspired cockpit, including a redesigned instrument panel, center console, and front doors, and five-times-faster Uconnect 5 with the largest-in-class available 10.1-inch touchscreen. With all of the updates, the interior feels more driver-oriented, modern, and refined than the outgoing model.
The new Tow N Go Package on the 2021 Durango R/T AWD leverages its 5.7-liter HEMI® V-8 engine performance, SRT’s menacing looks, unmatched best-in-class towing of 8,700 pounds, an improved top speed of 145 mph, Track, Sport, Snow, and Tow drive modes and SRT-tuned performance exhaust with an iconic Dodge exhaust rumble.
The 2021 Durango Citadel is the all-in luxury trim of the Durango lineup, delivering many premium features as standard equipment, including heated and ventilated Nappa leather driver and passenger seats, the full suite of safety features, and more. The Citadel offers two powertrain options, both of which include class IV towing with integrated trailer brake as standard equipment:
The award-winning 3.6-liter Pentastar V-6 engine, rated at up to 295 horsepower and 260 lb.-ft. of torque and 6,200 lbs. towing capacity is standard
The classic 5.7-liter HEMI V-8 engine, available on the Citadel, produces a best-in-class 360 horsepower and 390 lb.-ft. of torque with 7,200 lbs. towing capacity